Vinyl Banner Design Guideline

Vinyl banners are different than other printed advertising materials. For example, if your image doesn’t look good on the computer screen, it will not probably look good after printing, so you have to be very careful on selecting the design materials used in vinyl banner design. Lets discuss some key points to consider while designing vinyl banner.

Banner Size

While designing the banner, always try to design at the full size you are going to print. When you design in actual size, you will get the best output after printing.


Design the banner at 150 DPI and this will help you to take maximum advantage of a banner printer. But for very large banners drop the resolution to 100 or 75 DPI or else the file size will be huge and slow down your computer.


For low quality images, the grainy areas and rough edges of the image will merge in the human eye and will show more smooth for a good distance. However, from close distance the image may not look that good but 25-30 feet away, they will look just fine.

File Types

Saving your design in high resolution TIFF and PDF is highly recommended. Also bring the original .PSD or .ai file to the printing press to make sure you get the correct output.

Design Area

Do not place too many elements towards the edges of the banner as they may clutter the design and make it look unprofessional. Just leave 1 inch area around the banner edges to make it look better. If you are going to use pole pockets, you must leave at least 2 inch below the top of the pockets so the graphics do not collide with the pocket hemline.

Always try to follow the above guideline and plan properly before starting to design you vinyl banner because without proper planning its quite difficult to come up with what you actually looking for.