Vinyl Banner Design Guideline

Vinyl banners are different than other printed advertising materials. For example, if your image doesn’t look good on the computer screen, it will not probably look good after printing, so you have to be very careful on selecting the design materials used in vinyl banner design. Lets discuss some key points to consider while designing vinyl banner.

Banner Size

While designing the banner, always try to design at the full size you are going to print. When you design in actual size, you will get the best output after printing.


Design the banner at 150 DPI and this will help you to take maximum advantage of a banner printer. But for very large banners drop the resolution to 100 or 75 DPI or else the file size will be huge and slow down your computer.


For low quality images, the grainy areas and rough edges of the image will merge in the human eye and will show more smooth for a good distance. However, from close distance the image may not look that good but 25-30 feet away, they will look just fine.

File Types

Saving your design in high resolution TIFF and PDF is highly recommended. Also bring the original .PSD or .ai file to the printing press to make sure you get the correct output.

Design Area

Do not place too many elements towards the edges of the banner as they may clutter the design and make it look unprofessional. Just leave 1 inch area around the banner edges to make it look better. If you are going to use pole pockets, you must leave at least 2 inch below the top of the pockets so the graphics do not collide with the pocket hemline.

Always try to follow the above guideline and plan properly before starting to design you vinyl banner because without proper planning its quite difficult to come up with what you actually looking for.

Attract More Customers With Outdoor Vinyl Banner

Outdoor gigantic billboard spaces are not longer a crying need for outdoor advertising. You can easily satisfy your advertising needs with an attractvie vinyl banner in exchange of billboards. An attractive and well designed vinyl banner will help you attract more customers to your business and its less expensive than the billboard spaces.

Vinyl banners are made using durable materials and they are also weather resistant. Vinyl banners are less expensive to create and they last logner. Therefor they are the best means of advertising nowadays. Using a vinyl banner will surely help you to advertise your products and services in a very convenient way and will get you more sales.

How you can efficiently use Vinyl Banners to attarct more customers

Use vinyl banners to show your latest products and service which is a cost-effective way of advertising. You clients and customers can learn more about the products and service from the banner advertising.

Announce your promotions using a vinyl banner advertisement. For example, if you are going for an anniversary or holiday sale promotion, try to promote it using a good designed vinyl banner.

You can also use the vinyl banners in trade shows and exhibitions to showcase your products and services.

The more efficiently you can place your vinyl banners, the more attention to your business will be drawn by the customers. So always make sure you place the vinyl banners in a convenient place and dimension. Vinyl banners help you maximize your business potential with less marketing costs. These are only a few ways that how you can use vinyl banners efficiently to promote your business and attract more customers.

Easy Vinyl Banner Design

Vinyl banner is actually very easy to design and its not necessary for you to become a professional. Being a non-professional designer, you can use little creativity and tricks to make your vinyl banner more attractive. With a little graphic design experience, you can easily manage the whole design process if you know the correct way.

Also you can get your vinyl banner designed from a banner design company for very small charge and they will guide you towards the right direction. To make your ad campaign successful, a good designed banner is always necessary.

Here are a few points to keep in mind while designing your vinyl banners.

  1. Use a software that can handle CMYK full color output and there are many available software around to chose from. For example, popular image editors like Adobe Photoshop or PhotoImpact, page layout programs such as Quarkxpress or Pagemaker, graphics illustration programs such as Adobe Illustrator or CorelDraw can be used to design the banner. You can always ask your banner design company that which software they are going to use to make sure they are using the correct one to get the best results.
    • There will be only two or three major elements in your banner design and these can be a photo, a large headline and your company logo, url, phone number etc.
    • Always use bright colors to create the attraction. A vinyl banner with lots of bright color will strike people’s eye and they will remember it.
    • Use high resolution images in your vinyl banners to make the images look attractive and not broken.
    • Design the banner in a cleaner way so that its readable and your target audience can understand it properly. While placing the banner, make sure visitors can easily read the main message.
    • Size of you vinyl banner is very important and it depends on the place you are going to put it. So make sure you know the correct dimensions.
    • Try to use the most convenient way to mount the vinyl banner such as “pole pockets” which is simple but efficient to use at most places.

    Weatherproof Vinyl Banner Printing Techniques

    If you are trying to capture attention of the customers using a vinyl banner, its always a good idea to hung the banner from tall buildings, between poles, on walls or wherever people can easily view it from a distance. Vinyl banners are very much cost effective way of advertising your products and services. But if you have decided to hang the banner outdoors for a long term period, you must take care of the weather condition. In this situation, weatherproof vinyl banners are the best choice and they guarantee durability and longevity.

    You can use white vinyl mesh and hems & grommets which lets the wind to pass through the banner without tearing it. Select the high quality 9-ounce white mesh vinyl banner material which will allow heavy winds to push through and the banner won’t be damaged. Hems and grommets will add extra stability and strength to the banner and make it more durable. Vinyl mesh has enough elasticity to pull back on strong winds and your banner will be strong enough to cope with the strong wind and rainfall.

    Always try to use eco-friendly and fade resistant inks while printing the banner. So that the sunlight won’t damage your banner design. Most of the vinyl banners are flame resistant and they can be equally used in both indoor and outdoor advertisements. Mesh banners with good hems and grommet can deal with any rough weather conditions.

    Along with the above major points, don’t forget to use the key marketing techniques such as good copy writing, pleasing design, attention grabbing graphics, benefits, call to action and benefits. A good high quality vinyl banner will always help you increase your business potential and grow your sales.